Social franchising is the adaption of the commercial technique of franchising to serve social goals. Conventional franchises are embodied in a contractual relationship through which the owner of a brand can earn revenue from other people who trade under that brand. The contract typically provides that the franchisor prescribes operating methods, quality standards, training, design guidelines, uniforms, and raw material specifications. In return, the franchisee pays a share of turnover. A social franchisor might close the circle by making the franchisees members of the franchising enterprise.
Social franchising is a form of replication.